There’s no denying that Salesforce is one of the best CRM providers on the market today. In fact, they have recently been ranked as the #1 CRM provider by the International Data Corporation for the eighth consecutive year. Still, as amazing as Salesforce may be, the features offered by the…

Clean data is vital to all industries, but nonprofits specifically have much to gain from utilizing it. As nonprofits start to branch out into more complex data collection techniques, there is more data than ever coming in. Yet, according to the Nonprofit Trends Report by Salesforce, 74% of nonprofits say…

Our interactions with machine learning change the way we think about computers. Rather than simply automating activities such as data processing, machine learning attempts to reproduce how humans think. Once properly trained, computers can take over decision-making with minimal human intervention. When it comes to Salesforce systems, machine learning can…